A good product cannot be made from behind a desk” – A unique podcast celebrating the birthday of Hubix founder, Mr. Jerzy Nowikow
"You Can't Build a Great Product Behind a Desk" – A Special Podcast Celebrating the Birthday of HUBIX Founder Jerzy Nowikow
Every company's journey reaches a point where it's worth pausing to look back—not only to celebrate achievements, but also to remember the values that became its foundation.
This year provides a particularly meaningful opportunity.
To celebrate the birthday of Jerzy Nowikow, the founder of HUBIX, we have prepared something truly special: a commemorative episode of our POD PRĄD Podcast.
A Story Written Through Everyday Work
Anyone who has spent even a short time at HUBIX has heard parts of this story.
We have listened to them during team meetings, informal conversations, and countless discussions with Mr. Nowikow himself. Stories about the company's beginnings that today seem almost unbelievable.
Over time, we realised that this unique experience, this practical approach to engineering, and this visionary perspective on the power industry deserved to be shared with a wider audience and preserved for future generations.
In this special podcast episode, we return to a time when the industry looked very different.
There were no established frameworks, no easy access to advanced technologies, and success was anything but guaranteed.
What existed instead was endless curiosity, a deeply practical engineering mindset, and an unwavering belief that problems are not obstacles—they are challenges waiting to be solved.
From an Idea to Industry Safety Standards
It was this passion and commitment to improving electrical safety that led to solutions which today form an important part of Poland's power industry.
In the podcast, we discuss the journey of HUBIX's flagship products—from the first voltage detectors and specialised live-line working equipment to the iconic SECRA product line.
The year 2026 is particularly significant, as it marks the 20th anniversary of the idea that gave birth to the SECRA safety helmet.
To appreciate the importance of this milestone, it is worth understanding what SECRA represents and how profoundly it has influenced the live-line working industry.
SECRA is an innovative range of electrically insulating safety helmets with integrated face protection, specifically designed for professionals working on electrical installations and live electrical systems.
Its introduction transformed safety standards by addressing one of the industry's most dangerous hazards—the risk of an electric arc flash.
Before SECRA, providing comprehensive protection for the face, eyes, and respiratory area against severe thermal injuries was extremely challenging.
This groundbreaking helmet changed that by combining impact protection with advanced electrical insulation and UV protection in one perfectly balanced design.
Over the years, the technology has continued to evolve—from advanced anti-fog visors to models offering some of the highest levels of arc-flash protection available anywhere in the world.
As a result, SECRA has not only helped establish new global safety standards but has also significantly improved the everyday comfort and protection of electrical workers.
The story behind its creation perfectly illustrates the life philosophy that has guided Jerzy Nowikow throughout his career.
"You Can't Build a Great Product Behind a Desk"
For years, this simple sentence has been repeated by the founder of HUBIX.
It has become part of our company's DNA.
At HUBIX, designing equipment has never been a purely theoretical process.
Jerzy Nowikow has always believed that the best ideas are born in the field—not in an office.
He spent countless hours listening to lineworkers, observing their daily challenges, and refining designs until every product became the best possible answer to real-world needs.
That is why HUBIX products are more than just equipment.
They are tools designed by practitioners—for practitioners.
Where We Came From—and Where We Are Going
For us, this podcast is much more than a collection of memories.
It is a guide to our future.
It reminds us where HUBIX came from, explains the values that shape our company culture, and defines the direction in which we want to continue growing.
Mr. Nowikow, on your birthday, thank you for your constant inspiration, your courage to pioneer new solutions, and the countless stories you have shared with us over the years.
Thanks to your vision, HUBIX has become a company where innovation and safety go hand in hand.
We warmly invite all our customers, partners, and friends to listen to this special podcast episode and discover the story of a man who helped transform Poland's power industry.
Continue the Journey Through the History of Live-Line Work
Jerzy Nowikow's philosophy and the development of HUBIX are closely intertwined with the key milestones in the history of Poland's power industry.
If you would like to discover how it all began and how today's safety standards were built step by step, be sure to read our companion anniversary feature:
"50 Years of Live-Line Work in Poland – A Conversation with One of the People Who Helped Shape Its History."
This fascinating interview with one of the pioneers of live-line work provides invaluable first-hand insights and perfectly complements the stories shared in this special birthday podcast.
Discover how the innovations that transformed electrical safety—and the everyday work of lineworkers—came to life.
Our conversation with Jerzy Nowikow reveals the philosophy that has shaped HUBIX from the very beginning: developing products side by side with their users, learning from real working conditions in the field, and believing that truly effective protective equipment can never be designed from behind a desk alone.
The next chapter of this story is "50 Years of Live-Line Work in Poland – A Conversation with Someone Who Was There from the Very Beginning"
In this interview, we explore how live-line work (LLW) evolved in Poland, the challenges faced by its pioneers, and how decades of experience shaped today's procedures, training programmes and safety culture within the power industry.
The story continues in our podcast celebrating the 20th anniversary of SECRA and our conversation with Robert Nader
This episode takes the story one step further, showing how user experience, evolving standards, laboratory testing and certification come together to create an electrically insulating helmet that, in real working conditions, can make the difference between life and death.
Together, these three conversations tell the complete story of how HUBIX solutions have evolved-from the first ideas and practical field experience, through the development of live-line work in Poland, to today's state-of-the-art personal protective equipment that helps keep electrical professionals safe every day.



